Category: TECM 5200

What’s the most important thing someone learning about content strategy should do? The most important thing someone learning about content strategy should do is ask an annoying amount of both broad and detailed questions. What is the content? How does it work? Who writes it? Who’s the audience? How many typos are there? Why are… Continue reading Content Strategy Lessons Part 6: Learning Experiences

SWOT analyses aren’t the only tool I can use. I was most surprised by the versatility of the SWOT analysis. I’ve used this tool several times as a designer, looking for ways in which what I contribute to a business can help them in the long run. Its application to content seems obvious now that… Continue reading Content Strategy Lessons Part 5: SWOT Analysis and the Value of Content

This week, we covered content reuse, which sounds like an obvious, simple idea that saves an incredible amount of time, but can actually be quite complex to implement. 

This week, we covered content operations, and I have to say, I’ve bookmarked every link referenced in the reading material so I can go back and read it again. Before diving into that, however, I wanted to touch on what our textbook covers regarding assessment and design within content strategy.

This week’s lessons in content strategy took us deeper into the process with assessment. Data, questions, research, analysis, quantitative versus qualitative; these are all words I’ve heard before when answering polls in the workplace about people. Applying these same concepts to content, a product of people, makes sense. As a producer of content a couple… Continue reading Content Strategy Lessons Part 2: Getting a Feel for Assessment

My background is in graphic design and my main job has always been, “make things look pretty.” In other words, my bootstraps education is all about aesthetics. Somewhere in there, I figured out an abundance of upfront assessment means fewer logo revisions and listening is key, especially if you want referrals and a timely paycheck… Continue reading Content Strategy Lessons Part 1: A Graphic Designer’s Perspective